The best part in this article was the following:
“You can still review Webmaster data to understand the keywords that are driving the most content – but you can apply it to the content that’s driving the most views and conversions. Understanding the context around the keywords you were writing about can provide a ton more insight into what’s popular or not popular.”
Marketers need to pay more attention to their content, which was supposed to be the most important part since…well…EVER!!!!